Exactly one year ago today Stonebearer’s Betrayal, my very first novel, entered the world – and oh what a day that was. There’s something to be said about a dream you’ve worked on for years to finally happen. To be honest, I was more terrified and insecure about release day than for the birth of my own children. So much depended on things that were wildly out of my hands, everything from Amazon rankings, to generating a good public buzz, tp the people who ended up coming to my launch party. All I could do was try my best and watch and wait.
With my kids, I didn’t have to prove anything. My responsibilities revolved around keeping them healthy and happy and success was easily measured. The world had nothing to do with their well being, as well it shouldn’t.
Yeah, not quite so true with books… Authors are expected to flaunt their book babies to the unsuspecting public at literally every turn. Even more so, we are supposed to go flaunt it to complete strangers and beg, remind, and cajole them to tell us what they think in the form of a review. We spend hundreds of hours seeking out ways of making connections with as many people as possible, because the health of our book baby depends on it.
The Challenges of First time Authoring
Some authors are much better at it than others. One of those tragic truths about creative people is that we’re good at what we do because we thrive on spending time with words and ideas and finding ways to make them exciting. Most of us struggle to reach out to strangers by the hundreds to find ways to share our message.
For me, this entire year has been eye opening to say the least. Leading up to last year’s release, I spent hours and hours learning about all aspects of authoring books, including researching marketing needs. There is something to be said about learning by doing vs. learning by any other means. While taking classes and reading books about the subject is an amazing way to get a general feel for what needs to be done, it feels like each challenge or obstacle is a burning match and the solutions are as easy as blowing it out.
On the other hand, learning by doing, especially when it comes to marketing your own products, is more like being thrown into a building that is on fire. It’s dramatic, scary, and sometimes you feel like you might die from the sheer volume of what needs to be done. No matter how hard you blow, the flaming challenges keep coming back.
I quite literally burned myself out. During the four months leading up to the release and then the six months after, I spent anywhere between 4-6 hours every single day working to find opportunities ranging from identifying people who would be interested in giving reviews to tracking down podcast hosts and pitching them show ideas. Over the course of the year, I showcased over a combined sixty different artists and authors on my blog as I tried to spread good karma.
Don’t get me started on the amount of time I spent trying to find my voice on social media. I still stink at that… But I’m learning!
Worse still, I lost the time to do the parts of authoring that I truly loved. I couldn’t find the time to write down new shiny stories and then polishing them up until they shone. The sequel novel didn’t get the attention it needed, not to mention the dozens of short story projects that I wanted to be a part of but simply didn’t have the time or energy.
Give me a new baby any day. Actually, I take that back. With my young kiddos still at home, I’m still balancing their needs into my working day.
All that said, the future of the Stonebearers brand is shining bright and I’m excited at all the plans that are coming together as I write this.
The biggest announcement, is that the sequel to Stonebearer’s Betrayal, Stonebearer’s Apprentice is slated to come out the second week of March 2020. Stay tuned for sneak peaks and other amazing stuff I’m planning for its release.
I’d like to thank all of you who have taken this journey with me. It’s been one wild ride, and will only get better. Thank you dear readers. I couldn’t do it without you.